Blog · 28 April 2026 · 2 min read
Picking an affiliate network for a GEO-specific program — what country traffic shows
Stacked bars of each major network’s publisher portfolio traffic share across the top five countries, and why US dominance does not answer every GEO question.
affiliate marketing · geography · data · Breezy
Ever wondered which network to pick for a GEO-specific affiliate program? Read on to see the data 👇
I used to think this decision was mostly about relationships and who had the better pitch. Then I looked at the country-level split, and the pattern became obvious.
Rakuten and Partnerize both lean heavily into Japan, with JP at 17.7% and 13.2%. That tracks with the legacy strength of affiliate ecosystems in Japan.
ClickBank and LTK show a different story in Korea, with KR at 14.1% and 12.3%. You can feel the creator economy and digital product bias in those numbers.
Then there is LTK in Russia at 21.7%. That is a real outlier and likely reflects a very strong creator and influencer footprint.
ShareASale is still the most US concentrated at 55.6%. This looks like the classic North America SMB merchant profile.
AWIN feels the most balanced across Europe. DE is 7.5%, FR is 5.5%, and GB is 6.5%, which clearly reflects its European roots.
Yes, the US shows up almost everywhere. But when you target a smaller or developing country, the right network is far less obvious.
The main lesson is simple. Use data as your source of truth. Do not rely only on the affiliate network manager’s pitch.