Alexander Polyakov
Affiliate Marketing Expert Attribution, Media Buying & Ad Tracking Specialist Chief Product Officer
Larnaca, Cyprus ● LinkedIn
I can
- Fix your broken attribution so you know which channels and partners actually drive results.
- Design and build your next product in affiliate, loyalty, or MLM — from idea to launch.
- Help you track media buying and understand what converts.
- Set up big data parsing and competitor analysis so you decide on facts, not guesswork.
- Scale your lead generation with the right tech and processes.
Skills
Seasoned Chief Product Officer with extensive experience across affiliate, adtech, and SaaS verticals. I specialize in driving end-to-end product development, from ideation to launch, focusing on high-load ad trackers, consumer products, digital marketing analytics, and scalable data processing systems. My leadership fosters a data-driven, KPI-focused culture that enables teams to make informed decisions and achieve growth objectives effectively.
I excel at bridging the gap between C-level executives and cross-functional teams, including product, development, customer success, sales, and marketing, to align vision with execution. Skilled in crafting and executing robust product strategies, I ensure timely delivery and optimal resource use to meet business goals. Successfully deployed applications with over 2,500 nodes and scalable infrastructures leveraging open-source, bare-metal, and cloud solutions.
Strong technical expertise in internet infrastructure, low-level web technologies, and scalable systems, paired with solid business acumen. Proven track record in supervising penetration testing, mass-scale data parsing, and building cost-efficient infrastructures. Led distributed product teams across Europe, Russia, Ukraine, North America, and Asia to deliver impactful solutions globally.
Key competencies: Data-driven decision-making, Product and team scalability, Effective stakeholder communication, Growth-oriented and customer-centric mindset. Passionate about leveraging technical expertise and business insights to build products that deliver exceptional user value and drive long-term company success.
Experience
Breezy / Chief Product Officer
February 2020 – Present ● London, UK
Breezy is a groundbreaking platform that revolutionizes partnership discovery by scanning the entire web for relevant partners. At Breezy, I spearheaded the definition of product requirements and led a tech team, managing both in-house and remote third-party teams and suppliers. Responsible for the product pipeline, infrastructure, and feature development, I also oversaw hiring and budgeting. My leadership contributed significantly to creating Breezy's vast partnership database, the Partnerships Graph, powered by AI-driven recommendations.
Adbloom / Adops, Tech Lead & Head of Product
April 2017 – February 2020 ● Toronto, Canada
Adbloom serves clients across the US and Canada in lead generation. I was responsible for the development of a tracking platform that facilitated swift integrations with advertisers' web and mobile applications. I ensured the stable operation of the affiliate network, maintaining seamless connections with third-party attribution tracking systems such as Kochava, AppsFlyer, and Branch. I also oversaw our in-house traffic arbitrage and media buying department.
ARGH! Team / Co-founder & Chief Executive Officer
December 2016 – March 2020 ● Tallinn, Estonia
The company specializes in custom software development tailored for leaders in affiliate marketing and AdTech. We serve clients from the USA, Canada, and Europe. Our portfolio includes collaborations with cashback services, leading media buying and affiliate agencies, numerous innovative startups, and the R&D division of the world's most popular search engine.
AM Navigator / Director, EEMEA Region
September 2017 – September 2018 ● St. Petersburg, Russia
In 2017, AM Navigator was distinguished by Rakuten Marketing as the best outsourced affiliate program management (OPM) agency. My role involved representing the agency's clients in Russia, engaging in public speaking at conferences, and conducting negotiations with local companies. Clientele included brands such as Skype, Forbes, Nectar, and others.
Affiliate Elephant / Co-founder & Chief Operations Officer
June 2010 – June 2015 ● St. Petersburg, Russia
Leading Russian performance marketing network, predominantly serving clients in online retail. I was responsible for the development and promotion of the brand, managing public relations, establishing the sales department, building the advertiser support team, overseeing finances, and contributing to strategic planning.
St. Petersburg Polytechnic University / Senior Lecturer
September 2011 – May 2014 ● St. Petersburg, Russia
Conducted courses in International Business, International Economics, Quality Management, and Digital Marketing for Russian and English-speaking students.
Rubal Offshore / Co-founder & Chief Executive Officer of the Russian Branch
September 2005 – June 2011 ● St. Petersburg, Russia
Firm specializing in software development for Scandinavian companies (.Net and Ruby On Rails business applications, UX design). I managed human resources, sales, client negotiations, high-level project control, and daily operations of the St. Petersburg office.
European Community Networks / Managing Partner
October 2007 – March 2010 ● St. Petersburg, Russia – Stockholm, Sweden
Led the St. Petersburg subsidiary of a Sweden-based business strategy consulting company specializing in market research, business partner search, and support for doing business in Russia. Responsibilities encompassed HR, project management, and business supervision. Clients included Handheld Europe AB, OpenText AB, Expedo AB, and others.
Swedish Trade Council in St. Petersburg / Market Advisor Assistant
September 2004 – May 2007 ● St. Petersburg, Russia – Stockholm, Sweden
Worked closely with Swedish SMEs interested in expanding into the Russian market. Conducted market research, studied product placement, evaluated business opportunities, researched local market players, arranged meetings with potential business partners, and led negotiations.
Education
St. Petersburg Polytechnic University / MBA
September 2008 – July 2010 ● St. Petersburg, Russia
Graduate School of Management, recognized for Financial Times ranking and international accreditations (AMBA, EQUIS). Programs developed in collaboration with leading international business schools including Haas School of Business, UC Berkeley.
St. Petersburg Polytechnic University / Master of International Business
September 2001 – July 2006 ● St. Petersburg, Russia
Comprehensive English-taught course focused on leadership, analytical, and management skills in global business. Practice-oriented approach, international faculty, options for double degree or semester abroad.
School #636 / Secondary education
September 1991 – July 2001 ● St. Petersburg, Russia
Strong focus on advanced foreign language studies (English, German, French).
Books
- Quick Start Guide to Affiliate Marketing / Translator & Technical Editor. 2014 – DMK Press, M.
- Affiliate Program Management: An Hour A Day / Translator & Technical Editor. 2013 – DMK Press, M.
Public Speaking
- The Importance of Proactive Affiliate Program Management / Russian Internet Forum // Moscow, Russia. – 2012
- Datafeed-affiliates in Russia and World-wide / St. Petersburg Internet Conference // St. Petersburg, Russia. – 2011
- Affiliates For Life / ECOM Expo // Moscow, Russia. – 2013
- Peculiarities & Specifics of Affiliate Marketing in Russia & Eastern Europe / Affiliate Management Days // London, UK. – 2013
- Attracting New & Optimizing Existing Affiliate Traffic Sources for Online Retailers / St. Petersburg Internet Conference // St. Petersburg, Russia. – 2014
- How To Start An Affiliate Program? / Russian Affiliate Days 2014 for RIW 2014 // Moscow, Russia. – 2014
Articles
- Poliakov, A. A. Evaluating organizational readiness for virtual economy / A. A. Poliakov // Audit and Financial Analysis. – 2012. – # 2. – P. 396-398.
- Poliakov, A. A., Schislyaeva, E. R. Agent-based model of the virtual global economy / A. A. Poliakov, E. R. Schislyaeva // St. Petersburg State Polytechnic University Journal of Engineering Science and Technology. Economics. – 2009. — P. 100-112.
Volunteering
City Friends Club
January 2025 – Present ● Larnaca, Cyprus
Volunteered regularly with City Friends Club, a Cyprus-based environmental charity focused on community-driven public space cleanups and sustainability. Participated in monthly organised efforts to remove litter from streets, parks, beaches and green areas, supported waste-sorting education and helped strengthen local civic stewardship for cleaner, healthier urban environments.
Achievements
- 1st Place, Founders CY Tennis Tournament, 2025 / Limassol, Cyprus
- 1st Place, Platres Classic Rally, 2024 / Platres, Cyprus // Pilot Poliakov A. A., co-pilot Merkushenkov A. M.
Hobbies
Tennis, Kayaking, Motocross/Enduro, Classic Cars, Fishing